Since its founding in 1860, Chopard has been crafting creations exuding contemporary charm, synonymous with ethics and emotions, while perpetuating a heritage rich in tradition and artisanal savoir-faire. Driven by a resolutely positive vision of the world, the Maison accompanies the precious moments of fulfilled men and women for whom watches and jewellery are talismans celebrating lasting Joie de Vivre. In harmony with this vision, Chopard acts through the prism of three fundamental elements: Craftsmanship, ensured by the work of passionate master artisans; abundant and generous Creativity; and Ethics. The Scheufele family, which has been guiding the Maison from generation to generation, is firmly convinced that contemporary luxury must necessarily be responsible. In 2013, these convictions led Co-Presidents Caroline and Karl-Friedrich Scheufele to commit the Maison to its Journey to Sustainable Luxury. Today, Chopard thus uses 100% ethical gold for the production of its gold watch